Why UX is important ft. Saurabh Karandikar

What is the buzz around the importance of UX? Why is it so important? How do you learn the art of UX? And most importantly, why is User Experience called UX and not UE? All this and more on the 1st episode of the Season 2 of the Deliberate Talks Podcast, featuring Saurabh Karandikar. The show is hosted by Dakshin Adyanthaya, founder and director at Pixelated Egg Digital Ventures.