Is it Jiff? Is it GIF? How do you pronounce the name of this popular image content format? How it did come into existence. What is the backstory. What does the full form stand for and how do you create one for yourself. Learn everything about it in the bonus episode number 15 of the Deliberate Talks Podcast. This episode is hosted by Dakshin Adyanthaya, Founder and Director of Pixelated Egg Digital Ventures.