Pinterest Vying for Interest – New iOS Feature

 Pinterest new iOS Widget

Whether you’re looking for home decor ideas or drawing inspiration, Pinterest is the first platform you’ll turn to. The platform is home to millions of creators from around the globe catering to a vast array of topics, and an even wider audience base, looking for inspiration everyday. 
To cater to the interests of their ever growing audience, Pinterest recently launched the ‘Interests’ home widget. This widget allows pinners to view fresh content from topics they choose right on their device’s home screen.

Pinterest Interests Widget

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Users can configure the widget by choosing from the following topics:

  • Beauty
  • Home Decor
  • Food
  • Men’s and Women’s Fashion
  • Quotes

The widget will then highlight fresh Pin content in that category on their home screen – which could prompt more users to keep coming back to the app. Pinterest reports that over 2 million Pinners have already added the widget to their home screens. 

You can use the widget to receive daily updates on the topics you’re following. The widget is available for use if you’re on iOS. 

If you’re an iOS user, you can add the Interests widget to your homescreen by following these steps:

  1. Ensure that you are on the latest version of iOS.
  2. Long-press an open space on your home screen.
  3. Select the (+) icon to add a widget.
  4. Choose the Pinterest widget.
  5. Select ‘Interests’.
  6. Press (+) Add widget.
  7. Select the Pinterest widget on your home screen.
  8. Choose your favorite interest from the list.
  9. Select update.

After you tap on the interest widget, you can see your favorite content right from your iOS home screen, it will automatically refresh depending on the choice you selected when you created the widget, which could be on an hourly or daily basis. This widget is now available to iOS users globally. This feature is yet to be rolled out for android users. 

Pinterest Visual Search

With image search on the rise, Pinterest is the only social media platform to offer visual search. Which is why it can be used as a great SEO Tool as well. If you’re just starting your online marketing journey, don’t neglect the importance of Pinterest. You can create brand awareness, generate traffic for your website, and in turn revenue, through Pinterest. To learn more about how you can optimize the use of Pinterest for your business, read this article.

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