Have you always wanted to start your own podcast but were hesitant because you didn’t know what it’d take? Does it seem like a daunting task to engage with this content medium and create within it? In this third episode of the Deliberate Talks podcast, Dakshin Adyanthaya (founder and director at Pixelated Egg Digital Ventures), the host of the show, shares the space with James Mulvany (Founder and CEO of Radio.co, Podcast.co and MatchMaker.fm), who shares his insights and know-hows of podcasts and how to start them.
The previous episode we touched upon the approaches for content creators. But when we speak about content, how can we not talk about Podcasts. The episode highlights the importance of how learning the hows and the whys of podcasts as a medium and how you can take that one step towards starting something of your own:
- Starting off in Radio at the age of sixteen, James dreamt of being a DJ and presenter. He also had a focus on building websites, which led to his entrepreneurial journey selling streaming services. This resulted in the creation of Radio.co.
- Engaging with the audience and getting user feedback is very necessary to gain traction. Your work has to be engaging enough to get them involved in the content as a conversation, not just with you but with other listeners on various platforms. Giving them a space to ask you questions and share ideas goes a long way.
- Equipment can be limited to getting a decent quality microphone, but listener fatigue is real, and good crisp quality audio is very necessary to be ahead in terms of production value. Learning how to edit audio can smoothen out any hitches to creating something good.
- When asked about scouting for guests, and how finding guests to sustain your podcasts can be challenging, James suggests finding someone whom you’ve built a rapport with, or finding individuals who are prompt with their knowledge and are willing to have a conversation.
- The “30 days 30 podcasts” venture was a success, when asked about the experience James commented on the enriching yet gruelling nature of the various podcasts. From the sheer variety of podcasts on personal development, entrepreneurship and marketing made it rewarding.
- Building a community online and offline comes from identifying your audience’s wants and needs. Begin with getting feedback and hosting a meet-up or two can pull in audiences from various backgrounds.
- The longevity of podcast has been debated by a few people on the internet. However, podcasts aren’t dead if anything, it’s probably at a resurgence, and it’s most certainly here to stay for years to come.
Top 5 tips for budding podcasters from the expert himself:
- For individuals wanting to start a podcast for their brand or business as a marketing effort, begin by coming up with a strong and unique concept, while keeping in mind which audiences you want to reach.
- If you’re looking to build a brand but aren’t sure of starting a podcast, featuring as a guest on podcasts from various channels can help you grow.
- Make sure you’ve got the tools to manage your podcast and the guests you’ve invited. It can be as simple as a spreadsheet, or a dedicated software.
- It is also common etiquette to share and promote the podcasts on your socials, that you’ve appeared on as a guest.
- Remember QVCAA –
- Quality – Ensure good recording quality.
- Value – Provide listeners some value.
- Consistency – Maintain a schedule for each episode.
- Authority – Lead the podcast at your best.
- Authenticity – Be yourself, let your personality shine through.
Episode’s favourite Quotes:
- “If you approach someone to be a guest, the answer really depends on whether or not they’ve done a podcast before. If they have, there’s a good chance they’ll say yes. If they haven’t they may get freaked out.
- “Podcasts can be based on any topic imaginable, from branding to marketing and interviewing entrepreneurs. The good thing about podcasts is that you can tune into them while getting work done.”
- “I want to make sure that I get on one podcast every week. This can help get you more engagement and help you grow as a brand.”
- “Some interviews go well, and some don’t. Some conversations feel better a second or third time around. Most times listeners don’t understand what’s going on in your head. So as long as there’s value in your content it should still go up.”
- “The nature of how I listen to podcasts is very sporadic, so it’s hard to allude to one favourite podcast.”
- “Matchmaker.fm is like Tinder for podcasters. It’s good PR for us.”
- “Matchmaker is a great way to meet guests or grow your network. It’s easy to use and It’s completely free.”
The Deliberate Talks Podcast is powered by the Pixelated Egg Digital Ventures – a Digital Marketing agency based out of Mumbai, India.
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Until next week’s episode, Inspire and Be Inspired!