Content Creator – A Modern Day Approach

Have you ever felt like you aren’t taking the right steps in becoming a content creator? Are you wondering how you could approach your channel and its content better? In this second episode of the Deliberate Talks podcast, Dakshin Adyanthaya (founder and director at Pixelated Egg Digital Ventures), the host of the show, shares the space with Sofia Ashraf a popular Rapper, Activist, Content Creator, Advertising Professional and Creative Head who shares her experiences & learnings that involve the creative processes to become a disciplined content creator and the challenges that come along with commitment.

Episode Overview: 

The podcast episode highlights the importance of developing a personalised sense of responsibility to become a content creator and keep the good content coming:

  • Sofia’s discovery of her love for rap, advertising, music and activism.
  • As a lover of art and as a Masters student in graphic design, taking up commercial art as a profession was endearing, which initially led her to join a greeting card company as a copywriter.
  • Expressing herself through music came at a critical time, where Islam was questioned and false judgements were made against her religion. She shared her ideas through passion and not hate. 
  • How feminist labels attached to her persona may lean towards the benefit of a larger audience.
  • Her thoughts on Creative Discipline, its importance and implications.
  • Her process of brainstorming ideas when a brief is presented to be worked on.
  • How her perspective and thoughts gave rise to the idea of ‘Sister from the South’, a humble statement that became a tool for empowerment.
  • Quality against Numbers, How it comes into play in discussions with clients and creators, and how it is important to collaborate with the right creators.
  • Her thoughts of remuneration for artists in an industry where artists are undervalued and underpaid.
  • How digital as a medium has made it easy to create a portfolio, and her thoughts on content creation across various platforms.

Top 5 tips for novice content creators, from the expert herself:

  • Discipline, routine and consistency and the ability to not be distracted is very important. We’re running around looking for more options instead of developing discipline.
  • Structured procrastination is key. Break down your tasks as much as you can, even if it is down to the most negligible parts of what you’re working on. That makes you feel more involved.
  • Find a day job, that pays you until you have established yourself as an individual who can be an independent content creator full time.
  • If you don’t understand something, be open to learning and don’t have disdain for it.
  • Three most important things one must have when they’re remotely working:
    • Good internet.
    • Have at the very least, two devices. Preferably three, ensure how to interconnect them.
    • Cloud storage, Google Drive and Google Save and Backup.

Episode’s favourite Quotes:

  • “Rap was a seamless marriage of rhythm and poetry, which made me want to get on stage and express myself.”
  • “Finding assertion through music was a very cathartic experience for me.”
  • “You assume creativity is inspiration led, where it comes to you and you don’t go to it. You can’t achieve creativity on demand. The more you do it, you realize that discipline hones creativity.”
  • “The truth about creativity is that it’s easy to be “pretty good” at something for an amateur, but sticking to the profession and being consistently good is where discipline comes into play.”
  • “The harder you work, the luckier you get.”
  • “As a creator, do not undervalue the efficacy of numbers, find someone who would do that for you. As an emerging creator it’s always best to focus on your content, instead of the audience.”
  • “Find a niche, consciously. If anything relates to your niche, put yourself out there and create a brand around it.”
  • “I see my creative brain as a vessel. The first 21 years of my life I filled it up with experiences, and the next 10 years those experiences were turned into content.”
  • “You need to be bored to create sometimes.”
  • “Be an audience, be a consumer and also be a creator.”

You can listen to the entire episode on the links below:
Youtube | Spotify | Apple Podcast |Google Podcast

Also, if you are keen on starting your own Podcast, click here!

You can follow Sofia Ashraf on Instagram and Dakshin Adyanthaya on LinkedIn

The Deliberate Talks Podcast is powered by the Pixelated Egg Digital Ventures – a Digital Marketing agency based out of Mumbai, India.
If you have any feedback you can mail us at [email protected]
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Until next week’s episode, Inspire and Be Inspired!
(written by Kedar Rao – content executive at Pixelated Egg Digital Ventures)

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